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Adele has led successful, award-winning marketing campaigns for world-class brands in multiple industries – food, consumer health, pharmaceuticals, consumer packaged goods, non-profits, retail and more.
She is a marketing communications strategist, planner and consumer behavior expert, an experienced brand builder and a passionate student of marketplace dynamics. Adele is a creative problem solver who not only innovates for her clients, but also inspires them to think and work more creatively.
Adele’s team includes a network of marketing experts who specialize in everything from trend forecasting to copywriting to social media engagement and media relations. They are experienced, passionate, creative people who honed their craft from the best of the best – Fortune 500 companies and top advertising, public relations and communications agencies. They have helped big and small businesses use the power of marketing to build successful brands and thriving businesses.
When Adele's not busy helping challenger brands, you can find her embracing her own challenges, including writing her first novel, raising her young son and competing as an amateur power lifter.
"We hired Adele as a marketing consultant at a time when we wanted to take our company to the next level. She assessed our positioning, quickly understood who we are and what makes us unique, and helped us sharpen new messaging that differentiates us. She helped us develop marketing materials and identify new client opportunities, including a whole new target audience for sales. She also helped us prioritize our marketing efforts and create a new position, PR and Social Media Manager. She developed the job description, interviewed candidates and provided guidance and media relations training for our new team member. "
Itay Arad, CEO, Fashion Snoops
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Brand repositioning and launch
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Brand positioning
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Brand positioning
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New business pitch with agency partner
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Brand positioning
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New business win with agency partner
"Working with Adele, you know you’re being heard, and that she’s taking that information, processing it and delivering it back to you better than you ever could have communicated it."
Billy DiMichele, Vice President, Creative Development, Scholastic Inc.
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Brand positioning, new product launches, corporate communications, community relations
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New product launches, new category development, cause marketing
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BandAid and Neosporin branding/marketing
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Messaging
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Positioning and messaging
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Brand repositioning
"Adele has the ability to both define how a brand should be positioned and how it should engage its audience. I look for strategists who can come up with a big idea and see it through to tactics, and often I find ones who can do one or the other, but not both. And she does it fast, and with a smile."
Renee Quan, Head of Planning, Doremus
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Brand positioning
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Brand repositioning
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Product launches and branding projects
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Branding
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New product launch and charitable partnership
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Messaging
“Adele inspires people to reach deep inside of themselves to discover the best creative business solutions during planning sessions she leads, resulting in stellar outcomes. Strategic in her approach, warm and inviting in her delivery, Adele is a player you always want on your team.”
Bart Casabona, Director of Social Media, Pitney Bowes
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Repositioning
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Branding and new products
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Category launch
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100th anniversary
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Scent study
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Animal Crackers product extension
“Adele is one of the most creative individuals I’ve had the pleasure of working with throughout my career. A brilliant writer, Adele is able to convey a communications idea eloquently, persuasively and with great emotional punch."
Lisa Rosenberg, Chief Creative Officer, Allison & Partners